Indeed, if someone offers you a low-cost, "all-in-one" SEO package at the price of $300-500 per month, then there is cause for concern. It's entirely possible that having paid this asking price, you'll be quite disappointed with the results.
But, we use another approach which allows us to provide quality services even to those clients who have a modest promotional budget. It's no secret that a small business just starting up will experience certain financial difficulties, and therefore, the question of expenses is an especially pressing one. With our help, you'll be able to minimize your promotional expenses while getting the most out of the money you've invested. If, on the other hand, you have a serious, established business, then you'll be able to order the full package of services to fulfill your needs.
1. SEO-audit
This service includes a detailed survey of the site with regard to its suitability for optimization. Detailed recommendations are provided as to how to make the site more SEO-friendly, and what needs to be changed in the site's structure, navigation, page code, and text. Apart from that, research is carried out on which keywords will be optimal for the promotion of your site.
An SEO-audit may be recommended to clients with a minimal budget. Having studied the results of the SEO-audit, you'll know in which direction your actions should be, and what you should do, in concrete terms, to promote your site.
Cost: $99
Order the SEO-audit service
2. On-page optimization
This service includes the SEO-audit described above. Based on its results, the appropriate changes will be made to your site (the page code is changed, keyword-optimized content is added, and so forth). In some cases, a full redesign of the entire site may be necessary, including methods of URL generation, the site's structural principles, and navigation.
Keep in mind that it is obligatory that our recommendations be carried out. There are cases when a client, for unknown reasons, ignores certain recommendations, or delays in carrying them out (for example, his programmer isn't capable of changing the page code, or the current site design doesn't allow the necessary amount of text to be placed on it). In this case, the project, more than likely, will experience a lack of success. Therefore, we DO NOT work with clients who are not capable of promptly carrying out our recommendations. During our work on your site, we aim for a result of 100% success - and we expect the very same from you. If you want the changes to the site completed by our specialists, this service would be paid for separately.
The website optimization service may be recommended for clients with a small budget. If you're looking to prepare your site in a quality manner for further promotion, improve its indexability, and ensure that its potential is maximized for each search engine, then this is the service for you.
Cost of the service:
Order the site optimization service
3. Off-page optimization
Once the on-page optimization of the site is complete, it's time to focus on external factors. Off-page optimization (link-building) right now is one of the most important factors influencing the position of the site in search engine results.
Off-page optimization, in our understanding, doesn't only mean submitting to web-directories and article-directories, and exchanging links with thematic resources. It's also about the creation of content that's worthy of being linked to naturally. It's about working with social networks, as well as other "aboveboard" methods of attracting links to your resource.
Creating a powerful link structure is not a fast process, and can be drawn out for several months. However, this process raises the position of your site in search engine results for specific searches, and, as a result, targeted visitors are attracted to your site, and then become customers.
The off-page optimization service may be recommended for clients with a medium budget. If you already have an optimized website and you want to attract targeted search-engine traffic to it, then the off-page optimization service is an excellent choice.
Cost of the service: $899 per month (with a contract for a minimum of 6 months)
Order the off-page optimization service
4. PPC-advertising
Off-page optimization has one shortcoming: you'll have to wait for a fairly long time before you see results. But what can be done if you need visitors and sales right now?
In this case, paid advertising will help. This service includes the creation of a PPC-campaign on Google and Yahoo, including the management of your campaign, writing attention-getting advertising text, testing groups of advertisements with the aim of increasing ROI, and so forth. In this fashion, following the launch of the PPC-campaign, your site will begin receiving targeted visitors right away. The only drawback is that you'll have to pay for every visitor. But then the cost of a well-planned PPC-campaign, as a rule, is much less than the profit received as a result of it.
The paid advertising service may be recommended for clients with an above-average budget who are serious about promoting their site, and who want a steady stream of targeted visitors independent of the site's position in search engine results. You determine the monthly budget of the PPC-campaign, and we plan an optimized campaign within the limits of that budget.
The cost of the service:
* (the cost of the campaign's expenses is not included)
Order the paid advertisement service
Having studied the 4 methods detailed above, you can determine which SEO-services suit you, and order them with the Request For Project form.
